Optimize, Optimize, Optimize

Search engine optimization... what's all the hype about!? Internet competition is booming - open your eyes and smell the code! If you have a beautiful website, but it's not converting...you've wasted your time and money. A well built website with search engine optimization in mind is a goldmine at your finger tips. What's the first step in optimization? Researching and determining a líst of keywords that will drive traffic to the site and convert into sales. Test out various keywords, find out what your competition is and let it ride. For the keywords that don't convert, bag 'em. Expand your focus to reach broad based keywords as well as long tail keyword phrases. The narrower the keyword is, the more likely the user will convert on your page.

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